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SEM

A succesful 2024 for TWW Yachts

TWW Yachts Achieves a 5.7X ROI Across Sales, New Constructions, and Charter – Powered by The Agency

At The Agency, our mission is to amplify the success of our clients through strategic marketing, media relations, and business development. We are proud to highlight the outstanding results achieved by TWW Yachts, who have recorded an exceptional 5.7X return on investment (ROI) through a combination of yacht sales, new construction projects, and charter activity.

By partnering with The Agency, TWW Yachts leveraged bespoke marketing campaigns, targeted communication strategies, and exclusive visibility across global channels. This translated into the successful sale of multiple yachts — including several prestigious new construction projects — and a remarkable performance in their charter division, driving significant revenues and expanding their global charter footprint.

The 5.7X ROI reflects not only the expertise and market leadership of TWW Yachts but also the strength of a carefully coordinated media and brand strategy. Through a unified approach that integrated brokerage, new builds, and charter operations, TWW Yachts maximized client value across every facet of their business.

The Agency is honoured to support TWW Yachts’ continued growth and success. Together, we are setting new standards for what is possible in luxury yachting, where innovation, service, and strategy combine to deliver extraordinary returns.

At The Agency, your success is our success. Partner with us and realize your full potential.

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SEM Social Media

Business Case: Liven Up

Background and Challenge: Liven Up, a Monaco-based experience company offering boat rentals, supercar driving experiences, and sightseeing tours, sought to revamp their online presence to increase bookings and overall business growth. To achieve this, they partnered with The Agency, aiming to leverage digital marketing expertise to reach a broader audience and boost their revenue.

Solutions Implemented:

  1. Website Revamp: The Agency undertook a complete overhaul of Liven Up’s website. The new design was sleek, user-friendly, and perfectly aligned with the luxury and excitement of the experiences offered by Liven Up.
  2. SEO Optimization: Robust SEO strategies were implemented to enhance the website’s visibility on search engines. This included refining the website content with relevant keywords, optimizing meta tags, and ensuring a mobile-friendly layout.
  3. Backlink Strategy: A targeted backlink strategy was developed, focusing on gaining links from high-authority websites in the tourism and luxury lifestyle sectors to boost the site’s domain authority and search rankings.
  4. Optimized Google Ads: The Agency crafted and ran an optimized Google Ads campaign, targeting keywords related to luxury experiences, boat rentals, and Monaco tourism. The campaign was fine-tuned for different seasons, with a higher budget allocation during the peak summer months.
  5. Social Media: The Agency creates quality content with an original feel and executes a comprehensive social media strategy across each axis of the firm’s services.

Results:

  • Following these strategic implementations, Liven Up experienced a significant increase in online visibility and user engagement.
  • The supercar bookings value went up despite the company stopping offering an introduction experience.
  • The company recorded a remarkable 200 bookings increase in the number of boat rentals via the website, with an average rental price close to €2000.
  • Notably, this growth was achieved with an average monthly digital marketing cost of €1000 in the winter and €1500 in the summer, indicating a substantial return on investment.

Conclusion: The partnership between Liven Up and The Agency resulted in a significant business transformation. The website revamp combined with strategic SEO, backlinking, and optimized Google Ads led to a dramatic increase in bookings, particularly for boat rentals, one of their premium offerings. This case illustrates the efficacy of targeted digital marketing strategies in enhancing the online presence and profitability of a luxury experience company like Liven Up and showcases The Agency’s capability to deliver tailored solutions that yield impressive business results.

Categories
SEM Social Media Website Design

Business Case: TWW Yachts

Objective: To bolster TWW Yachts’ digital presence, driving sales and charters through comprehensive digital marketing strategies.

Background and Challenge: TWW Yachts, a distinguished player in the yachting industry, sought to enhance its digital footprint to elevate sales and charter signings. The Agency was tasked with creating and implementing a holistic digital marketing strategy encompassing website development, Search Engine Marketing (SEM), and social media management.

Solutions Implemented:

  1. Website Development: The Agency built a sophisticated, visually appealing website for TWW Yachts, emphasizing ease of navigation and showcasing their luxurious fleet.
  2. Search Engine Marketing (SEM): A robust SEM strategy was employed, targeting high-net-worth individuals interested in yacht purchases and charters. The strategy included both SEO tactics and paid search advertising to maximize visibility.
  3. Social Media Management: The Agency managed TWW Yachts’ social media channels, crafting engaging content that highlighted the luxury and exclusivity of their offerings, and engaging with potential clients and influencers in the yachting community.

Results:

  • The digital marketing efforts led to the successful sale of a 50m explorer superyacht and a Riva 88′, along with a 110′ explorer yacht, directly attributed to the digital marketing strategies.
  • The average sales value of these transactions significantly exceeded the investment in digital marketing, ensuring a highly positive return on investment.
  • Additionally, TWW Yachts saw an increase in charter bookings and new Central Agreements (CAs), including a $2 million sailing yacht, further amplifying their market presence and revenue.

Conclusion: The comprehensive digital marketing approach adopted by The Agency for TWW Yachts yielded exceptional results. The synergy of an optimized website, strategic SEM, and engaging social media content not only facilitated significant yacht sales but also enhanced the company’s charter business and CA portfolio. This case exemplifies the impact of well-rounded digital marketing in the luxury yacht sector and highlights The Agency’s proficiency in delivering tangible business outcomes that far exceed initial investments.

Categories
SEM

Business Case: Cannes Villas

Objective: To establish and amplify Cannes Villas’ online presence, maximizing rental bookings and revenue through digital marketing strategies.

Background and Challenge: The S Collection a luxury boat & villa rental company, sought to carve out a significant presence in the highly competitive luxury accommodation market in Cannes. With the goal of maximizing their rental bookings and revenue, they partnered with The Agency for a comprehensive digital marketing strategy.

Solutions Implemented:

  1. Website Creation: The Agency developed a visually stunning and user-friendly website for Cannes Villas. The website’s design was aligned with the luxury and exclusivity of the villas, ensuring an appealing online window for potential customers.
  2. SEO Optimization: To ensure high visibility, The Agency optimized the website for search engines (SEO). This included keyword optimization, on-page SEO tactics, and content creation that resonated with Cannes Villas’ target audience.
  3. Backlink Strategy: An extensive backlink strategy was employed. The Agency carefully curated backlinks from reputable and relevant sites, enhancing the website’s authority and search engine rankings.
  4. Google Ads Campaign: A comprehensive Google Ads campaign was executed. This campaign was meticulously designed to target potential clients specifically interested in luxury villa rentals in Cannes.

Results:

  • In the first year of operations post-implementation of these strategies, Cannes Villas experienced a remarkable surge in visibility and customer engagement.
  • The company successfully rented out 5 luxury villas from website leads only.
  • This success translated into a revenue boost, with over €20,000 generated in commission.
  • Notably, this revenue was twice the amount invested in the digital marketing efforts, highlighting a significant return on investment (ROI).

Conclusion: The partnership between Cannes Villas and The Agency proved to be highly successful. The combined strategies of website development, SEO optimization, backlinking, and a targeted Google Ads campaign not only established Cannes Villas’ online presence but also resulted in substantial revenue growth. This case underscores the effectiveness of a well-rounded digital marketing strategy in the luxury rental market and demonstrates The Agency’s expertise in delivering results that exceed investment costs.

Categories
SEM

Business Case: Moana Yachting

Objective: To revitalize Moana Yachting’s online presence and drive high-value yacht sales through an enhanced website and comprehensive digital marketing strategy.

Background and Challenge: Moana Yachting, a burgeoning yacht brokerage firm based in Cannes, faced the challenge of making a mark in the competitive luxury yacht brokerage industry. The objective was to not only enhance their digital visibility but also to facilitate high-value transactions. Moana Yachting partnered with The Agency to overhaul their website and implement a digital marketing strategy tailored to their specific needs.

Solutions Implemented:

  1. Website Redesign: The Agency developed a new, sophisticated website for Moana Yachting, focusing on showcasing their luxury yachts with high-quality visuals and user-friendly navigation.
  2. Comprehensive Digital Marketing Strategy: This strategy encompassed:
    • SEO: Implementing search engine optimization to improve organic search visibility and reach potential clients actively searching for luxury yachts.
    • Targeted Online Advertising: Crafting and running online advertising campaigns, specifically aimed at high-net-worth individuals interested in yacht purchases.
    • Social Media Marketing: Engaging content and strategic social media campaigns were launched to build brand awareness and connect with potential buyers.

Results:

  • The revamped website and digital marketing efforts significantly increased Moana Yachting’s online exposure and customer engagement.
  • A major success was the sale of “Evil Zana,” a 131′ Sunseeker Predator, to a Middle Eastern client, a transaction directly attributed to the new digital strategy.
  • This sale not only marked a significant milestone for Moana Yachting but also demonstrated the effectiveness of the digital marketing strategy in reaching and engaging with an international clientele.

Conclusion: The partnership between Moana Yachting and The Agency resulted in a definitive breakthrough for the firm in the luxury yacht brokerage market. The successful sale of the Sunseeker Predator underscored the power of a well-executed digital marketing strategy and website overhaul. This case exemplifies how targeted digital efforts can lead to substantial results in the luxury yacht sales industry and highlights The Agency’s expertise in elevating the digital presence of emerging firms in the luxury market.

Categories
Uncategorised

Business Case: Vegan Delights Google Ads

The Agency developed the Google Ads campaign for the Vegan Chocolate company Vegan Delights after designing the new website for the firm. Rapidly Google Ads started bringing in conversion and revenues to the firm, targeting exclusively relevant consumers with purchase intent.

In the first 10 days of the champagne rolling out the company spent Kr1,650 generating upwards of Kr17,800, meaning a cost per conversion of under 10% of the sales value while operating at a conversion rate of 7.4%.

Categories
Website Design

Business Case: Monaco Boats

The Agency started a new venture with a young company in the South of France, The S Collection, creating a niche marketing website to generate leads for yachts and villas on the Riviera. Looking at Monaco Boats in particular the experiment for The S Collection has been fruitful, with Monaco Boats generating enough leads to cover in the first 3 months of activity the entire cost of the website creation and initial SEO effort, as well as the ongoing marketing efforts.

The initial investment, as per our standard prices, is laid out as the following:

  • Website Build: €2,500 EUR
  • Backlinking: 30 Backlinks: €4,500 EUR

Ongoing was mostly running a super simplified Google Ads campaign, with one ad group and a Budget of €300 per month. The total budget for the endeavour rose to about €8,000. In the first three months of collaboration, the S Collection signed around 25-day charter deals, gathering upwards of €9,000EUR of commissions.

Going forward the company will simply have to maintain the SEO optimisation, run slow backlinking campaigns and maintain the Google Ads, for a monthly cost of about €500 EUR monthly during the season and €150 EUR outside of the season. This should maintain profitability on the project and an ROI of 400% going forward.

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