Editorial Guidelines
What & When
Tone of Voice
Our consultants will craft entire editorial guidelines for each of your main social accounts, whether you are searching to increase your brand awareness on Instagram or create a strong professional audience on LinkedIn. The brand guidelines will include:
- Profile Bios
- Photography &Videography guidelines
- Selection of permanent and variable hashtags
- Frequency and timing of posting
- Examples of types of posts & reels
Our team will be able to execute the strategy or oversee someone for the client’s team running it and ensure that the social media are managed up to the highest standards.
Our expert social media managers work on the following platforms:
- YouTube
Posts
Our Social Media managers craft compelling stories in each posts, following the editorial guidelines. Focused on either informative posts, commercial actions or engagement targets, which can be accompanied by a custom design.
Our stories can include: product spotlight with USPs, offers and promotions, informative content on luxury products or storytelling around the company or a product
Imagery for the post can be either created by our Social Media managers during a quick photoshoot, using stock images tailored to the clients need, sourced in the company’s existing content or ourn professional photographers can organise a complete photoshoot.
The creation of posts include the edition of the content, the copywriting of the post, the weekly or monthly approval by the content, as well as the scheduling of the content via a calendar.
Stories
Stories are one of the most important aspects of managing an Instagram account, allowing to include a direct Call to Action button and link back to the website. Promoting products in this format is highly popular and allows not jeopardize the growth in followers posting too commercial content.
Our team designs stories and crafts interesting features to support the commercial strategy of the company:, Yacht charter destination guides, Top yachts for sale, Featured yacht for sale, Private jet onboard experience, Top villas for rent in a city & Promotion & offers.
Reels
Reels are some of the most important form of content to be published on Instagram. Our team prides itself in creating custom reels for our clients with a strong editorial and organic feel, showcasing products in a natural way to connect with the users.
Whether we are creating villa walkthrough, yacht tours or simpler product showcases, we express the highest level of attention to details. Over the years we have created Instagram reels in multiple industries: supercar experience, luxury villa walkthrough, real estate aerial tours, superyacht tours, engineering features, or private jet spotlights.
Viral Content
The Agency excels in crafting viral content that amplifies brand awareness and expands their clients’ audience base. Their approach hinges on a deep understanding of current trends, audience preferences, and the subtle art of storytelling. By creating content that resonates with viewers on an emotional or intellectual level, The Agency ensures that these pieces are not only shareable but memorable. Their strategy often involves a mix of humor, relatable narratives, stunning visuals, and occasionally, a touch of the unexpected to captivate the audience. This content is meticulously tailored to align with each client’s brand identity, ensuring that while it attracts attention, it also reinforces the brand’s core message and values. The result is a powerful surge in engagement and a notable increase in the client’s social media following, effectively boosting their online presence and market impact.
Social Media Updates
Read about our latest news and achievements in social media management:
