PR

Press relations for yacht brokers, shipyards, developers and aviation operators: media relations, launches, features and interviews, measured in coverage and enquiries.

1,500+
Journalists and editors in our network
Coverage for our clients in Forbes, Robb Report, Boat International, SuperYacht Times, Tatler and the Daily Mail.
The Agency · Press

Introduction

The best coverage reads like news, because it is.

Part of our team comes from the yachting press, so we know what an editor needs before they ask: a real story, the right photographs, the facts checked and a spokesperson who is available. We write the releases, pitch the trade and lifestyle titles that matter to your buyers, prepare the interviews and organise the launches, christenings and press viewings worth covering.

Every article is then put to work twice: linked back to the right page of your website, and traced to the enquiries it brings in.

Forbes, Robb Report, Boat International, SuperYacht Times.

Recent coverage includes TWW Yachts in Forbes and Robb Report, a cover in Boat International, Liven Up in Tatler and the Daily Mail, The S Collection in Robb Report Monaco, and The Jet Collection in the Monaco Tribune and The Monegasque.

Press releases
Media relations
Launches
Interviews
Press monitoring
Coverage reports
PR Agency Monaco
01

Press Relationship

Elevating Luxury Brands Through Exclusive Press Engagements

The relations of our PR Agency Monacon with luxury publications are without parallels, with members of our team that have owned and worked for some of the main media for years. Our consultants and specialized content writers have been involved with SuperYacht Times, Boat International, Superyacht Group, Vogue, Grazia, Elle. They provide targeted and optimized content to expend the customers reach and in the aim to generate leads. Thus contributing to increase the visibility of our clients’ brand and product as well as improving their following base.
02

Crafting your Narrative

Touch of Luxury

At The Agency, content is king, but context is queen. Our content creation services are tailored to reflect the sophistication and elegance of your brand. We collaborate with renowned writers and journalists who specialize in luxury to craft compelling stories that highlight your brand’s heritage, craftsmanship, and exclusivity. The luxury press thrives on exclusivity and premier events. The Agency’s expertise extends to organizing and promoting high-profile launches and events that become the talk of the luxury world. We ensure that these moments are captured and celebrated in the luxury press, creating buzz and anticipation that elevates your brand’s profile.

Capabilities & Services

Five parts of one job: coverage that brings in enquiries.

01

Media relations

The right story, to the right editor.

  • Press releases
  • Pitching to trade and lifestyle titles
  • Journalist relationships and press lists
02

Launches

Moments worth covering.

  • Yacht, property and brand launches
  • Christenings and private press viewings
  • Boat show and event press programmes
03

Features & interviews

The people behind the business.

  • Founder and spokesperson profiles
  • Opinion pieces and bylines
  • Interview preparation
04

Reputation

What is said, and how to answer.

  • Press monitoring
  • Crisis and sensitive-issue communications
05

Reporting

Coverage measured in links and leads.

  • Coverage reports
  • Enquiries and backlinks traced to coverage

Which title would your buyers read about you in first?

Enquire

Tell us what is worth a story.

A launch, a sale, a christening, a new market. Tell us what is coming, and we will come back with the titles we would pitch and the angle we would take.

Seven days a week, we aim to reply within 24 hours.

The Agency
+33 6 40 37 00 33
nicolas@t-agency.fr
South of France & Monaco

Latest news

Recent coverage

PR
·
14 July 2025