Category: PR

In a significant stride for luxury maritime branding, Monaco-based boutique firm The Agency (t-agency.fr) has unveiled its latest collaboration with Outer Reef Yachts, spotlighting the launch of the 540 Adventure and the first in-build images of the 780 Adventure. This partnership underscores The Agency’s prowess in crafting compelling narratives and visual identities within the yachting sector.​

The newly introduced 540 Adventure, a 17.2-meter fiberglass yacht, is engineered for long-range and coastal cruising. Designed in collaboration with Bernd Weel Design, Studio Delta Naval Architects, and Julian Moore Design, it boasts a 2,000-nautical-mile range at economical speeds and carries a CE Category A Unlimited Ocean certification. The yacht’s layout includes three cabins, a full-beam midship master suite, and optional crew quarters, catering to a diverse range of owners—from first-time cruisers to seasoned yachtsmen seeking a manageable yet capable vessel. ​

Yachting

Complementing this launch, The Agency has also facilitated the release of the first in-build images of the 780 Adventure, a 24-meter steel explorer yacht currently under construction in the Netherlands. This vessel represents Outer Reef’s commitment to robust, long-range cruising capabilities, featuring a high-volume design, superior build quality, and exceptional stability. With customizable interiors offering up to five staterooms and accommodations for tenders and jet skis, the 780 Adventure is poised to deliver unparalleled experiences for adventurous owners.

Mega Yacht News

Superyacht Times

Yachting Magazine

Yacht Buyer

Marine Industry News

The Agency’s strategic communication efforts have garnered attention from prestigious publications such as SuperYacht Times, which highlighted the unveiling of the 780 Adventure’s in-build images. This media coverage amplifies Outer Reef’s presence in the luxury yacht market and reinforces The Agency’s role as a key player in luxury branding and digital storytelling. ​

Through this collaboration, The Agency continues to demonstrate its expertise in aligning brand narratives with visual excellence, solidifying its position as a leader in luxury digital marketing within the yachting industry.

The Agency spearheaded an impactful yachting PR campaign for Outer Reef, elevating the brand’s profile and the launch of their Adventure line. By leveraging targeted media placements, compelling press releases, and exclusive interviews, The Agency secured coverage in premier yachting publications such as Boat International and SuperYacht Times. This strategic outreach amplified awareness and positioned Outer Reef’s Adventure line as a leader in luxury exploration yachts, resonating with an audience seeking both innovation and timeless craftsmanship.

• On Superyacht Times:
  • https://www.superyachttimes.com/yacht-news/outer-reef-yachts-lynx-yachts-merger
  • https://www.superyachttimes.com/yacht-news/outer-reef-780-adventure-yacht-design
• Others:
  • https://www.mby.com/news/outer-reef-780-adventure-first-look-a-modern-move-in-the-long-range-cruiser-market-133494
  • https://www.yachtingmagazine.com/yachts/outer-reef-merges-with-lynx/
  • https://oceanmagazine.com.au/adventure-780-awaits/
  • https://megayachtnews.com/2024/09/outer-reef-yachts-merger-lynx-yachts/
  • https://marinebusiness.news/news/outer-reef-yachts-merges-with-dutch-shipyard/
  • https://yachtemoceans.com/outer-reef-yachts-adventure-24/
  • https://powerboat.world/news/280135/Introducing-the-new-Adventure-780-model
  • https://www.allatsea.net/outer-reef-yachts-launches-the-adventure-780-a-new-era-of-explorer-yachts/
  • https://cruisingodyssey.com/2024/10/09/outer-reef-introduces-new-steel-expedition-capable-adventure-780/
  • https://www.boatinternational.com/profiles/outer-reef-yachts–17637
  • https://www.sailworldcruising.com/photo/492310
  • https://www.yachtsandyachting.com/news/279161/Outer-Reef-Yachts-expands-global-presence
  • https://marineindustrynews.co.uk/outer-reef-yachts-merges-with-lynx-yachts-in-the-netherlands/
  • https://www.tradeonlytoday.com/industry-news/outer-reef-yachts-announces-merger
  • https://www.ibinews.com/mergers-acquisitions-and-exits/outer-reef-yachts-buys-dutch-yard/49288.article

At The Agency, we pride ourselves on elevating our clients’ brands through strategic and impactful media placements, showcasing the very best they have to offer. We are thrilled to announce a recent highlight in our PR portfolio: an exclusive article for The Jet Collection featured in The Monegasque, one of Monaco’s most prestigious lifestyle publications.

Titled “L’art De Vivre: Living The High Life In Monaco,” the article takes readers on an immersive journey from London to Monaco, spotlighting a curated luxury experience that defines The Jet Collection’s commitment to excellence.

Our team at The Agency meticulously planned this feature to embody the aspirations of The Jet Collection’s elite clientele. By placing the article in The Monegasque, we reached an audience perfectly aligned with Monaco’s unique blend of sophistication, exclusivity, and opulence. The piece not only serves as a tribute to The Jet Collection’s dedication to the art of luxury but also strengthens its connection with potential clients who value the finer things in life.

This achievement underlines The Agency’s strength in curating meaningful narratives that resonate with high-net-worth audiences and generate organic, high-quality exposure. We look forward to creating more bespoke media opportunities that continue to highlight The Jet Collection’s unparalleled experiences and help them soar to new heights.

The Agency Celebrates Liven UP’s Feature in Tatler’s August 2024 Monte Carlo Editorial

At The Agency, we are delighted to see our client, Liven UP, make a notable appearance in Tatler UK’s August 2024 issue. This exclusive Monte Carlo editorial, “Meet Me in Monte Carlo,” highlights Liven UP’s luxury vehicle offerings as the backdrop for a stunning fashion story. With top model Pau Bertolini styled by Sophie Pera in the latest high-fashion labels and lensed by acclaimed photographer Daniel Sachon, the shoot encapsulates Monte Carlo’s essence of modern elegance and high-end allure.

Liven UP’s Contribution to Monte Carlo’s Elite Style

In a visual journey that bridges Tatler’s editorial vision with Monte Carlo’s luxury lifestyle, Liven UP’s fleet of premium cars added a layer of sophistication and authenticity. Their curated selection, tailored specifically for the shoot, beautifully complemented the opulent outfits and breathtaking Monte Carlo backdrop, reflecting Liven UP’s dedication to enhancing luxury experiences on the Côte d’Azur.

Collaborating to Amplify Luxury

Our partnership with Liven UP focuses on elevating their digital reach among affluent travelers, jet-setters, and enthusiasts of all things luxury. From strategic social media content to search-optimized digital campaigns, The Agency has worked to position Liven UP as a premier choice for high-end vehicle rentals and transport experiences. This Tatler feature further solidifies Liven UP’s status as a luxury lifestyle staple in Monte Carlo and beyond.

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Redefining High-End Exposure through Strategic Digital Marketing

This collaboration between Liven UP and Tatler exemplifies the impactful synergy between editorial features and our digital strategy expertise. At The Agency, we remain committed to connecting our clients with influential platforms that resonate with their luxury clientele, and we look forward to driving further success for Liven UP in their journey through the luxury landscape.

The Agency Celebrates a Prestigious Feature in Robb Report Monaco for Client, The S Collection

At The Agency, we take pride in curating digital strategies that shine a light on our clients’ unparalleled offerings in the luxury world. Recently, we were thrilled to see one of our clients, The S Collection, featured in Robb Report Monaco—a premier publication that echoes Monaco’s refined elegance and sophistication. This feature not only highlights The S Collection’s distinctive luxury experiences but also solidifies its role as a leader in exclusive lifestyle offerings.

Robb Report Monaco’s In-Depth Exploration of The S Collection

The article, eloquently titled “From the yachts of Monaco to the slopes of Courchevel, The S Collection offers a private collection of luxury experiences on land and sea,” takes readers on a journey through Monaco’s elite playground and into the winter wonderland of Courchevel. Robb Report’s feature offers an enticing narrative, underscoring the allure of The S Collection’s exclusive yacht charters in the Mediterranean and high-end ski chalet experiences in Courchevel. This carefully crafted feature captures the essence of what The S Collection provides: the art of indulgence, both at sea and on land.

Showcasing a Seamless Blend of Strategy and Luxury

Our collaboration with The S Collection centers on amplifying these unique experiences through a tailored digital marketing approach, designed to resonate with an audience that seeks the finest luxuries life has to offer. From SEO-driven content that enhances online presence to strategic social media campaigns targeting discerning travelers, The Agency’s partnership with The S Collection exemplifies how digital innovation and luxury lifestyle marketing converge.

A Testament to Our Expertise in Luxury Digital Marketing

The article in Robb Report Monaco represents a significant achievement in our ongoing mission at The Agency: to elevate and expand the reach of Monaco’s most exclusive brands. We look forward to further building The S Collection’s digital footprint and connecting more discerning clients with the exceptional experiences they curate.

The Agency recently achieved a significant Public Relations milestone for The S Collection by securing a feature in Upscale Living Magazine, a leading publication in the luxury lifestyle sector. This coverage spotlighted the exclusive Lamborghini yacht, an epitome of luxury and high performance synonymous with the prestigious brand. Our PR team meticulously crafted a compelling narrative that encapsulated the essence of this extraordinary yacht, emphasizing its state-of-the-art design, innovative technology, and unparalleled craftsmanship. The feature in Upscale Living Magazine not only showcased the yacht’s exquisite attributes but also positioned The S Collection at the forefront of luxury marine innovation. This strategic PR placement provided an excellent platform to reach an affluent audience, enhancing brand visibility and prestige in the luxury market. The successful inclusion in such a reputable publication is a testament to The Agency’s expertise in creating impactful PR campaigns that resonate with both clients and the luxury consumer base.

TWW Yachts recently garnered significant attention with a feature in Robb Report, a leading luxury lifestyle publication, highlighting their latest marvel, MY Grey. This coverage in Robb Report, known for its focus on high-end products and services, emphasizes the distinct features and innovative design of MY Grey, a testament to TWW Yachts’ excellence in the superyacht industry. The article likely delves into the yacht’s sophisticated aesthetics, advanced technology, and luxurious amenities that set it apart in the world of elite maritime craftsmanship. This exposure in such a prestigious publication not only underscores the exceptional quality of MY Grey but also reinforces TWW Yachts’ standing in the global yachting community as a leader in delivering unparalleled yachting experiences.

KYachts was born with the philosophy of K-584 featuring a completely original design that offers maximum comfort and efficiency, developed in response to her owners’ brief for a vessel to travel the world in a safe, beautiful and relaxing environment, after years at sea, the long-range and low consumption was a must?.
They were looking for an original design, with a masculine and solid look, and a bit of military flavour. This was given by a not faired steel hull finished in grey and a red stylized “K” towards the bow to further characterize the vessel’s personality. The outcome is a modern and elegant multipurpose explorer yacht.
The new K-Yachts line bears similar strong yet elegant lines.

The company mandated our consultants for their initial press releases following the successful website build. The PR specialists of The Agency successfully gathered dozens of articles including the following results:

• SuperYacht Times
• Digital Journal
• AP News
• Traveller Sea
• Future Science Today

This coverage was gathered few months prior to the Cannes Yachting Festival. More links can be provided upon request.