A PR campaign for K Yachts

KYachts was born with the philosophy of K-584 featuring a completely original design that offers maximum comfort and efficiency, developed in response to her owners’ brief for a vessel to travel the world in a safe, beautiful and relaxing environment, after years at sea, the long-range and low consumption was a must?.
They were looking for an original design, with a masculine and solid look, and a bit of military flavour. This was given by a not faired steel hull finished in grey and a red stylized “K” towards the bow to further characterize the vessel’s personality. The outcome is a modern and elegant multipurpose explorer yacht.
The new K-Yachts line bears similar strong yet elegant lines.

The company mandated our consultants for their initial press releases following the successful website build. The PR specialists of The Agency successfully gathered dozens of articles including the following results:

This coverage was gathered few months prior to the Cannes Yachting Festival. More links can be provided upon request.