Editorial Guidelines
What & When
Tone of Voice
Our consultants will craft entire editorial guidelines for each of your main social accounts, whether you are searching to increase your brand awareness on Instagram or create a strong professional audience on LinkedIn. The brand guidelines will include:
- Profile Bios
- Photography &Videography guidelines
- Selection of permanent and variable hashtags
- Frequency and timing of posting
- Examples of types of posts & reels
Our team will be able to execute the strategy or oversee someone for the client’s team running it and ensure that the social media are managed up to the highest standards.
Our expert social media managers work on the following platforms:
- YouTube
Posts
Our Social Media Management Team meticulously crafts engaging narratives for each post, adhering strictly to editorial guidelines. These posts are strategically designed to serve one of three primary objectives: to inform, to promote commercial initiatives, or to foster engagement. Each narrative is enhanced with bespoke design elements to maximize impact. Our content repertoire encompasses a diverse array of themes, including product highlights that showcase unique selling points, exclusive offers and promotions, educational content on luxury items, and immersive storytelling that either centers on the company at large or focuses on specific products. Visual elements for each post are procured through various means to best fit the client’s needs and the post’s theme. This may involve on-the-spot photography sessions conducted by our Social Media Managers, the utilization of tailored stock imagery, leveraging the company’s pre-existing media assets, or organizing comprehensive photoshoots with our team of professional photographers. The process of post creation is comprehensive, involving meticulous content editing, precise copywriting, regular content approval sessions (conducted on a weekly or monthly basis), and strategic scheduling of content publication via a meticulously maintained calendar.
Stories
The utilization of Stories is a pivotal component in the strategic management of an Instagram account, providing a unique opportunity to embed direct Call-to-Action buttons and facilitate seamless redirection to the website. This format has gained popularity for its effectiveness in promoting products without compromising follower growth by overloading with overtly commercial content. Our team specializes in the design of Stories that are not only visually compelling but are also strategically aligned with the company’s commercial objectives. Our curated content includes yacht charter destination guides, showcases of premier yachts available for sale, features on select yachts of distinction, immersive experiences aboard private jets, highlights of top villas available for rent in various cities, and exclusive promotions and offers. These carefully crafted narratives are designed to enhance the brand’s engagement and support its commercial strategy, ensuring a sophisticated and captivating online presence.
Reels
Reels represent a paramount form of content within the Instagram platform. Our team excels in the bespoke creation of Reels for our clients, crafting them with a keen editorial sensibility and an organic aesthetic that naturally showcases products, thereby fostering a genuine connection with the audience. Our approach to content creation, whether it be villa walkthroughs, yacht tours, or straightforward product showcases, is characterized by an unwavering commitment to meticulous detail. We have amassed extensive experience across a variety of sectors, producing Instagram Reels that span the gamut from supercar experiences and luxury villa walkthroughs to aerial tours of real estate, superyacht tours, engineering highlights, and private jet spotlights. This diverse portfolio underscores our capability to deliver content that not only captivates but also resonates deeply with viewers.
Viral Content
The Agency excels in crafting viral content that amplifies brand awareness and expands their clients’ audience base. Their approach hinges on a deep understanding of current trends, audience preferences, and the subtle art of storytelling. By creating content that resonates with viewers on an emotional or intellectual level, The Agency ensures that these pieces are not only shareable but memorable. Their strategy often involves a mix of humor, relatable narratives, stunning visuals, and occasionally, a touch of the unexpected to captivate the audience. This content is meticulously tailored to align with each client’s brand identity, ensuring that while it attracts attention, it also reinforces the brand’s core message and values. The result is a powerful surge in engagement and a notable increase in the client’s social media following, effectively boosting their online presence and market impact.
Social Media Updates
Read about our latest news and achievements in social media management:
