Amico & Co
Digital marketing and content creation for the world’s largest superyacht refit yard.
At The Agency, we provide comprehensive yacht social media management, ensuring that every post reflects the luxury, prestige, and exclusivity of the yachting industry. From crafting editorial guidelines that define a brand’s unique voice to creating engaging posts, captivating stories, and high-quality reels, we tailor content to meet the expectations of the most discerning yachting companies. Our expertise ensures that every visual and caption aligns with the brand’s identity while driving engagement, growing audiences, and ultimately generating leads. Whether for brokerage firms, shipyards, or individual yachts, we elevate social media presence with a strategic, visually stunning, and results-driven approach.
Our consultants will develop comprehensive editorial guidelines for each of your main social media accounts, ensuring a consistent and high-end digital presence. Whether you aim to enhance brand awareness on Instagram or build a strong professional network on LinkedIn, our strategic approach is designed to resonate with the luxury yachting audience.
Our brand guidelines include:
Our team can fully execute the strategy or oversee a member of your team, ensuring that all social media channels are managed to the highest standards.
Our expert social media managers specialize in the following platforms:
With The Agency, your social media presence will not only reflect the prestige and exclusivity of your brand but also drive real engagement and leads within the yachting industry.
Our Yacht Social Media Management Team meticulously crafts engaging, high-end narratives for each post, adhering to editorial guidelines that align with the exclusivity of the yachting industry. Designed to inform, promote, or engage, our content strategy includes yacht showcases, exclusive charter destinations, shipyard innovations, behind-the-scenes yacht life, and special offers, all enhanced with bespoke design elements for maximum impact. We source visuals through on-the-spot photography, curated stock imagery, existing media assets, or dedicated professional photoshoots to ensure the highest quality. Every post undergoes meticulous editing, precise copywriting, and regular content approval sessions (weekly or monthly), before being strategically scheduled through a detailed content calendar. With The Agency, your social media isn’t just about posting—it’s about creating an immersive digital experience that elevates your brand, captivates your audience, and drives meaningful engagement in the yachting industry.
Instagram Stories play a crucial role in superyacht digital marketing, offering a dynamic format to engage high-net-worth audiences while seamlessly incorporating direct Call-to-Action (CTA) buttons for inquiries, bookings, and website redirection. This approach allows for the effective promotion of yachts and luxury experiences without disrupting follower growth with excessive commercial content. Our team specializes in crafting visually striking and strategically designed Stories, ensuring they align with the brand’s commercial objectives while maintaining the exclusivity and prestige of the superyacht world. Our curated content includes luxury charter destination highlights, exclusive yacht sales showcases, features on standout superyachts, immersive onboard experiences, private aviation integrations, high-end villa rentals in key yachting destinations, and special promotions. These thoughtfully designed narratives enhance engagement, strengthen brand positioning, and drive commercial success, ensuring a refined and impactful digital presence in the luxury yachting sector.
Reels have become one of the most powerful content formats on Instagram, offering an engaging and immersive way to showcase the world of luxury yachting. Our team specializes in the bespoke creation of Reels, ensuring each video is crafted with a refined editorial approach and an organic aesthetic that naturally highlights yachts and luxury experiences while fostering a genuine connection with the audience. Whether producing superyacht walkthroughs, behind-the-scenes glimpses of life onboard, engineering highlights, or captivating aerial tours, we maintain an unwavering commitment to detail and storytelling. With extensive experience across the luxury sector—including supercars, private aviation, and exclusive real estate—we create visually striking, high-performance Reels that not only captivate viewers but also drive engagement and elevate brand prestige in the superyacht industry.
The Agency is one of the most experienced firms in superyacht marketing, with decades of experience combined between our consultants. Having worked in house with some of the larger names in the industry, our clients benefit from the tailored marketing strategies that deliver leads and contribute to their brand image.
Digital marketing and content creation for the world’s largest superyacht refit yard.
Creation of the full branding for the Maldivian National Yachting Center as well as a first website.
Digital Marketing and Social Media Management for a leading Turkish Superyacht Shipyard
Creation of a new charter website for the recently refitted Feadship Superyacht.
New website creation, social media management and digital marketing for a Dutch Shipyard
