The Agency is proud to have launched the new website for Dr Iv, the first IV Therapy company based in Monaco. DR-IV therapy is a modern and reliable delivery method of fluids through the veins. The fluids contain essential vitamins and minerals delivered via an IV drip or injection into the vein.
The Agency is proud to have provided to MY Maoro their latest imagery as well as a groundbreaking website to represent the superyacht for the most discerning yachtsmen.
The Agency is proud to have launched the new website for SeaNet, the largest yacht co-ownership company, with a fleet of yachts up to 52m! The website features a wide range of functionalities, mainly with multiple page types, including shipyards, models and co-ownership offers, as well as a YATCO API to increase the marketing opportunities of the company.
In the dynamic realm of digital marketing, on-page optimization emerges as a cornerstone, pivotal in enhancing a website’s visibility and ranking on search engines. The Agency, with its expert grasp on these strategies, meticulously crafts a pathway for its clients’ websites to not only meet but exceed the standards set by search engines like Google. This process involves a multifaceted approach, beginning with the creation of content, refined through targeted keyword research, and steering clear of low-value tactics that could undermine the website’s credibility.
Creating Compelling Content
At the heart of on-page optimization lies the creation of content that is both engaging and informative. The Agency emphasizes content that answers the searchers’ queries, guiding them through the website, and elucidating the site’s purpose. This philosophy roots in understanding that content should not solely aim for high search rankings but serve the end goal of aiding searchers. Hence, content creation at The Agency begins with an intricate application of keyword research. Keywords, once identified, are grouped by similar topics and intents to form the backbone of web pages. This approach avoids the dilution of content across numerous pages for every keyword variation, instead promoting a comprehensive and topic-focused strategy.
Applying Keyword Research
Keyword research isn’t just about identifying terms; it’s about diving into the psyche of the target audience to understand their search behavior. The Agency leverages this research to mold content that aligns with user intent, mirrored in the SERP (Search Engine Results Page) analysis to determine content type, format, and structure. Whether the content needs to be image-heavy, long-form, or list-based is decided by this analysis, coupled with a unique value proposition that sets the client’s website apart from competitors.
Steering Clear of Low-Value Tactics
The digital landscape is littered with tactics promising quick gains but leading to long-term penalties. The Agency’s approach is built on integrity, avoiding thin content strategies that create multiple pages for slight variations of a keyword, a practice that once flooded the internet with low-quality content. Post Google’s Panda update, the emphasis has shifted towards creating rich, comprehensive pages that genuinely satisfy user queries over having multiple weaker pages.
Duplicate content and keyword stuffing are other pitfalls The Agency carefully navigates around. With Google’s sophisticated algorithms now capable of understanding content semantics better than ever, the need for unique, value-driven content has never been more critical. The Agency advocates for originality in content, leveraging tools like Moz Pro for robust page optimization, ensuring that content is not just unique but packed with value.
A Strategy Rooted in Value
The Agency’s approach to on-page optimization transcends the mere mechanics of SEO. It’s a strategy deeply rooted in the principle of providing value to both the client and their audience. By creating compelling content based on thorough keyword research and avoiding the pitfalls of low-value tactics, The Agency ensures that its clients’ websites are not just seen but heard. The ultimate goal is not just to rank on search engines but to resonate with the audience, answering their questions, and guiding them through a seamless digital experience. In the ever-evolving digital landscape, The Agency stands as a beacon of integrity, expertise, and success, driving its clients towards unparalleled online visibility and engagement.
The Agency just delivered a brand new website for LEVMET, one of the leading Monaco Commodity traders.
Levmet is a leading global commodity trader engaged in the marketing, trading, distribution and transportation of a wide variety of commodity products. Active both physically and on the futures markets, the business is primarily focused on base metals, bulk commodities, petroleum products and the power and renewables sector.
The Agency is proud to have just launched a new website for the YouTube David Seal.
A relationship years in the making David Seal & The Agency have always collaborated on the YouTuber’s website, and now the latest iteration of the website is finally live.
The Agency arranged a broker friendly walkthrough shooting aboard one of Ocean Independence CA’s, AZZURRA II.
This new breed of videos allows brokers to create content that can be used by other brokerage houses to promote the yacht to their clients in a better fashion. In an effort to always market yacht better, walkthrough videos with the brokers onboard are ideal to promote to existing clients, yet broker friendly materials allow to expand the reach of such content.
The Agency provided one of the largest brokerage companies in the world, IYC, with photographers and videographers to run the shooting of their stands and activities during the Monaco Yacht Show in 2021.
The Agency arranged a collaboration between the YouTuber eSysman, with 118k subscribers with TWW Yachts & K Yachts.
The Youtube was granted access to the 43m SILVER WIND as well as tendered in the bay of Monaco to film the new pocket explorer yacht K584 as well as interviewing the founder of K Yachts – G. Fenucci. The video of SILVER WIND gathered 25k views while K584 received an impressive 40k views.
In an ever more demanding charter market, owners want the best from their brokerage houses and charterers are searching for the finest experiences. The Agency works with some of the most exigent brokerage houses to promote yachts to the highest level, creating long-lasting experiences for their clients.
The first impression of the yacht is always the photos and videos. The photoshoot of the yacht is paramount to market the vessel properly. Our photographers have experience on dozens of yachts, creating unique content for the largest brokerage houses in the world. They will provide you with aerial, lifestyle and interior photos and videos, with edits to fit social media. Our copywriters can also assist a broker in writing the brochure and introduction of the yacht to journalistic standards. Our designers will also create for the brokers all the sales materials required for such a vessel, including brochure & specifications, broker friendly and branded.
Once the content is created we start building a dedicated website that will be used as an online brochure for the yacht and a lead generation tool. The broker friendly website is the digital identity of the yacht, easily maintained by the charter manager directly or the consultants from The Agency. The website offers plenty of content on the different accommodations, interior & exterior spaces, the water toys, the chef’s menus, the destinations as well as the different crew aboard.
Introducing the yacht to new potential clients means digital marketing. Your clients are currently on the market searching for their next holidays, most likely using all the tools at their disposal. To undercut your competition, we advertise your yacht before the clients reach other brokerage houses or MLS. Using Google to its fullest we promote your yacht to users interested in chartering a yacht in the areas the yacht will be cruising.
To maintain contact with your charterers our consultants maintain high-quality social media for superyachts generating quality leads from prospects and keeping the yacht in the mind of the previous guests.
Don’t hesitate to get in touch with our consultants to get more information on these services and start pushing your CAs forward.
