At The Agency, we believe every yacht launch deserves a spotlight worthy of its craftsmanship—and the debut of the new Adventure 780 by Outer Reef Yachts was no exception. In a testament to our ongoing collaboration with Outer Reef, we secured outstanding editorial coverage in none other than SuperYacht Times, one of the most respected voices in the industry.
To mark the official unveiling of this bold new model, the launch event was held in the Netherlands with distinguished guests and industry insiders in attendance. As part of our strategic media outreach, we brought Francesca Webster, Editor in Chief of SuperYacht Times, to the ceremony, not just to cover the event—but to christen the yacht herself, an exceptional honour that reflects the esteem in which Outer Reef is held.
The editorial feature that followed was nothing short of exceptional. SuperYacht Times published a full-length article and visual showcase that highlighted the Adventure 780’s unique blend of explorer yacht functionality and Northern European craftsmanship, born of Outer Reef’s collaboration with Dutch shipyard Lynx Yachts. The piece underscored the model’s ambition: to offer true long-range adventure in a refined, seaworthy package.
The presence and personal involvement of SuperYacht Times’ editor added unique credibility and visibility to the event, amplifying the launch well beyond the docks. This was more than media coverage—it was an industry endorsement.
As Outer Reef continues to push the boundaries of innovation and elegance, The Agency remains proud to be their partner in telling the story—on the pages that matter most.
Here is the SuperYacht Times article.
