Author: Nicolas Saugnac

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Branding Website Design

Launching GreeceYachts

A New Digital Horizon: Launching Greece Yachts with The S Collection

At The Agency, Monaco’s leading digital marketing firm for luxury brands, our mission is to craft digital experiences that mirror the elegance and ambition of our clients. Following the successful rollout of Amalfi Yachts, we’re proud to unveil the newly launched website for Greece Yachts, the latest addition to The S Collection’s expanding portfolio.

Extending a Vision of Curated Luxury

The S Collection is synonymous with refined travel and bespoke yachting experiences. Their vision for Greece Yachts was clear: develop a sophisticated, user-centric platform that captures the allure of Greek island cruising while remaining consistent with their brand identity. Through our close collaboration, we translated this vision into an intuitive digital environment designed to inspire and inform.

Smart Design with a Custom Touch

To ensure brand consistency across The S Collection’s properties, we implemented proven design frameworks and digital architecture, carefully tailored to the distinct character of Greece Yachts. The result is a site that feels both familiar and fresh, offering seamless functionality with a bespoke visual narrative inspired by the blue and white beauty of the Greek archipelago.

Key Features of the Greece Yachts Website

  • Refined Aesthetics: A clean, coastal-inspired design that evokes the serenity and elegance of Greek yachting.
  • Optimised User Journey: Logical content structure and fluid navigation guide users through yacht options, experiences, and destinations.
  • Cross-Device Compatibility: Fully responsive layout ensures smooth performance across mobile, tablet, and desktop.
  • Compelling Content: Clear, aspirational copy highlights the magic of sailing the Aegean and Ionian seas with The S Collection.

Delivering Digital Excellence

The Greece Yachts project is another example of The Agency’s ability to execute refined digital products with precision. From concept to creation, our team worked with care and agility, ensuring the final website upholds The S Collection’s reputation for quality and curated luxury.

Discover Greece Yachts

We invite you to explore the new digital home of Greece Yachts, where sophisticated design meets the timeless appeal of the Greek islands:

Explore Greece Yachts

At The Agency, we don’t just build websites, we create immersive platforms that elevate brands and inspire action. Greece Yachts is the latest milestone in a growing journey of digital excellence.

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Uncategorised

Major Coverage in SuperYacht Times

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At The Agency, we believe every yacht launch deserves a spotlight worthy of its craftsmanship—and the debut of the new Adventure 780 by Outer Reef Yachts was no exception. In a testament to our ongoing collaboration with Outer Reef, we secured outstanding editorial coverage in none other than SuperYacht Times, one of the most respected voices in the industry.

To mark the official unveiling of this bold new model, the launch event was held in the Netherlands with distinguished guests and industry insiders in attendance. As part of our strategic media outreach, we brought Francesca Webster, Editor in Chief of SuperYacht Times, to the ceremony, not just to cover the event—but to christen the yacht herself, an exceptional honour that reflects the esteem in which Outer Reef is held.

The editorial feature that followed was nothing short of exceptional. SuperYacht Times published a full-length article and visual showcase that highlighted the Adventure 780’s unique blend of explorer yacht functionality and Northern European craftsmanship, born of Outer Reef’s collaboration with Dutch shipyard Lynx Yachts. The piece underscored the model’s ambition: to offer true long-range adventure in a refined, seaworthy package.

The presence and personal involvement of SuperYacht Times’ editor added unique credibility and visibility to the event, amplifying the launch well beyond the docks. This was more than media coverage—it was an industry endorsement.

As Outer Reef continues to push the boundaries of innovation and elegance, The Agency remains proud to be their partner in telling the story—on the pages that matter most.

Here is the SuperYacht Times article.

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Categories
SEM

A succesful 2024 for TWW Yachts

TWW Yachts Achieves a 5.7X ROI Across Sales, New Constructions, and Charter – Powered by The Agency

At The Agency, our mission is to amplify the success of our clients through strategic marketing, media relations, and business development. We are proud to highlight the outstanding results achieved by TWW Yachts, who have recorded an exceptional 5.7X return on investment (ROI) through a combination of yacht sales, new construction projects, and charter activity.

By partnering with The Agency, TWW Yachts leveraged bespoke marketing campaigns, targeted communication strategies, and exclusive visibility across global channels. This translated into the successful sale of multiple yachts — including several prestigious new construction projects — and a remarkable performance in their charter division, driving significant revenues and expanding their global charter footprint.

The 5.7X ROI reflects not only the expertise and market leadership of TWW Yachts but also the strength of a carefully coordinated media and brand strategy. Through a unified approach that integrated brokerage, new builds, and charter operations, TWW Yachts maximized client value across every facet of their business.

The Agency is honoured to support TWW Yachts’ continued growth and success. Together, we are setting new standards for what is possible in luxury yachting, where innovation, service, and strategy combine to deliver extraordinary returns.

At The Agency, your success is our success. Partner with us and realize your full potential.

Categories
PR

New PR for Outer Reef

In a significant stride for luxury maritime branding, Monaco-based boutique firm The Agency (t-agency.fr) has unveiled its latest collaboration with Outer Reef Yachts, spotlighting the launch of the 540 Adventure and the first in-build images of the 780 Adventure. This partnership underscores The Agency’s prowess in crafting compelling narratives and visual identities within the yachting sector.​

The newly introduced 540 Adventure, a 17.2-meter fiberglass yacht, is engineered for long-range and coastal cruising. Designed in collaboration with Bernd Weel Design, Studio Delta Naval Architects, and Julian Moore Design, it boasts a 2,000-nautical-mile range at economical speeds and carries a CE Category A Unlimited Ocean certification. The yacht’s layout includes three cabins, a full-beam midship master suite, and optional crew quarters, catering to a diverse range of owners—from first-time cruisers to seasoned yachtsmen seeking a manageable yet capable vessel. ​

Yachting

Complementing this launch, The Agency has also facilitated the release of the first in-build images of the 780 Adventure, a 24-meter steel explorer yacht currently under construction in the Netherlands. This vessel represents Outer Reef’s commitment to robust, long-range cruising capabilities, featuring a high-volume design, superior build quality, and exceptional stability. With customizable interiors offering up to five staterooms and accommodations for tenders and jet skis, the 780 Adventure is poised to deliver unparalleled experiences for adventurous owners.

Mega Yacht News

Superyacht Times

Yachting Magazine

Yacht Buyer

Marine Industry News

The Agency’s strategic communication efforts have garnered attention from prestigious publications such as SuperYacht Times, which highlighted the unveiling of the 780 Adventure’s in-build images. This media coverage amplifies Outer Reef’s presence in the luxury yacht market and reinforces The Agency’s role as a key player in luxury branding and digital storytelling. ​

Through this collaboration, The Agency continues to demonstrate its expertise in aligning brand narratives with visual excellence, solidifying its position as a leader in luxury digital marketing within the yachting industry.

Categories
Content Marketing

New Photoshoot for the Adventure 780

As part of its ongoing collaboration with Outer Reef Yachts, The Agency orchestrated an exclusive photoshoot of the Adventure 780 currently under construction in Holland. Capturing the raw beauty of the yacht at this pivotal stage, the shoot highlights the precision engineering, robust craftsmanship, and bold design that define the Adventure line. Set against the industrial backdrop of the shipyard, the imagery conveys the spirit of strength and exploration that Outer Reef embodies. These powerful visuals will support the global launch of the Adventure 780, offering a rare behind-the-scenes look into the making of a true explorer yacht.

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Categories
Branding

New Branding for Outer Reef Adventure

​The Agency, a Monaco-based luxury digital firm renowned for its expertise in the yachting sector, collaborated with Outer Reef Yachts to craft a compelling new logo for their Adventure Series. Drawing from their deep understanding of the luxury maritime market, The Agency designed a visual identity that encapsulates the spirit of exploration and resilience inherent in Outer Reef’s steel-hulled explorer yachts. This branding initiative aligns with Outer Reef’s strategic expansion into the European market, marked by their merger with Dutch shipyard Lynx Yachts and the introduction of models like the 780 and 540 Adventure, both featuring Dutch design and engineering. The new logo serves as a bold emblem of Outer Reef’s commitment to innovation and adventure, resonating with a new generation of yacht owners seeking unparalleled experiences at sea.​
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Outer Reef Branding
Categories
Branding Website Design

Launching Amalfi Yachts

A 10-Day Digital Triumph by The Agency

At The Agency, a premier digital marketing firm based in Monaco, we pride ourselves on delivering high-quality digital solutions with efficiency and precision. Our latest project, the Amalfi Yachts website for The S Collection, exemplifies this commitment.​

A Seamless Collaboration with The S Collection

The S Collection, renowned for its curated selection of luxury experiences, approached us with a clear vision: to create an elegant and functional website for Amalfi Yachts that aligns with their brand’s sophistication. Understanding the importance of timely delivery without compromising on quality, we embarked on this project with a strategic approach.​

Leveraging Existing Assets for Rapid Deployment

To meet the ambitious 10-business-day timeline, we utilised our repository of proven templates and modules. This approach allowed us to maintain high design standards while accelerating development. By customising these existing assets, we ensured the website reflected the unique identity of Amalfi Yachts and The S Collection.​

Key Features of the Amalfi Yachts Website

  • Elegant Design: A visually appealing layout that captures the essence of luxury yachting.​
  • User-Friendly Navigation: Intuitive menus and structure for seamless user experience.​
  • Responsive Layout: Optimised for various devices, ensuring accessibility on desktops, tablets, and smartphones.​
  • Informative Content: Comprehensive information about Amalfi Yachts’ offerings, presented clearly and engagingly.​

Achieving Excellence Under Tight Deadlines

Completing the Amalfi Yachts website within 10 business days stands as a testament to our team’s dedication and efficiency. By balancing speed with meticulous attention to detail, we delivered a product that meets the high expectations associated with The S Collection brand.​

Explore the Result

We invite you to visit the newly launched Amalfi Yachts website and experience the seamless blend of luxury and functionality:

Explore Amalfi Yachts

At The Agency, we continue to set benchmarks in digital excellence, delivering projects that resonate with our clients’ visions and market demands.

Categories
Website Design

Catalano Shipping Unveils a New Website

The Agency Delivers a Fully Optimised Website to Elevate Catalano Shipping’s Digital Footprint

Catalano Shipping, a leading yacht and ship agency with a strong presence across the Mediterranean, has taken a significant leap forward in its digital evolution with the launch of its brand-new website. Designed and developed by The Agency, this state-of-the-art platform showcases Catalano Shipping’s extensive range of services while ensuring a seamless, user-friendly experience for yacht owners, captains, and crew members alike.

A Website Built for the Future of Yachting Services

With over two decades of expertise, Catalano Shipping has established itself as a trusted partner for luxury yachting needs, offering yacht agency services, concierge support, logistics solutions, technical assistance, and yacht provisioning. The new website is designed to reflect this legacy while embracing modern digital standards to improve engagement and accessibility.

Built with a sleek, intuitive interface, the website offers effortless navigation, allowing visitors to quickly access vital information about Catalano Shipping’s services, office locations, and industry expertise. A mobile-responsive design ensures an optimal browsing experience across all devices, catering to the dynamic lifestyles of those in the yachting world.

SEO-Optimised for Maximum Visibility

As part of The Agency’s digital strategy, the website has been meticulously optimised for search engines, ensuring enhanced visibility in key maritime markets. By integrating strategic keywords, high-quality content, and technical SEO best practices, the site is now positioned to attract and engage a wider audience of yacht owners, brokers, and maritime professionals searching for premium services in the Mediterranean and beyond.

Categories
Branding Website Design

New Website for Douce France

The Agency is proud to present the newly designed website for Douce France, the world’s largest schooner catamaran, renowned for her elegance, performance, and luxurious charter experiences. This state-of-the-art digital platform captures the essence of Douce France, providing an immersive and informative experience for those seeking adventure at sea.

A Digital Experience That Reflects Douce France’s Timeless Appeal

Designed to mirror the yacht’s impeccable craftsmanship and refined aesthetic, the new website offers a seamless user experience with striking visuals, compelling storytelling, and intuitive navigation. From the moment visitors arrive, they are welcomed into the world of Douce France, with stunning photography and engaging videos that bring her grandeur to life.

Showcasing Elegance, Performance, and Comfort

Douce France is a sailing icon, blending classic schooner styling with modern catamaran efficiency. The website highlights her impressive specifications, including her remarkable 42.2-meter length, spacious deck areas, and exquisitely designed interiors. Visitors can explore detailed deck plans, luxurious accommodations, and her array of water toys and entertainment features that ensure an unparalleled charter experience.

Beyond her technical prowess, Douce France’s website also shines a spotlight on the expert crew, whose hospitality and professionalism elevate every voyage. Their dedication to creating unforgettable journeys is now beautifully reflected in this digital showcase.

A New Benchmark for Luxury Yachting Websites

The launch of Douce France’s new website sets a new benchmark for luxury yacht digital experiences. By blending cutting-edge design with captivating content, The Agency ensures that Douce France’s online presence is as prestigious as the yacht herself.

Step aboard and experience the elegance of Douce France today

Categories
Website Design

New Website for Amika

Introducing Amika: A New Digital Showcase for the Sanlorenzo 500EXP

The Agency is proud to unveil its latest website creation for Amika, a remarkable Sanlorenzo 500EXP designed for boundless adventure and uncompromising luxury. Crafted to reflect the yacht’s spirit of exploration, the new digital platform offers an immersive experience, highlighting Amika’s capabilities, design, and unparalleled charter potential.

A Digital Experience as Refined as Amika Herself

Amika’s new website is more than just a showcase; it’s a seamless journey into the world of expedition yachting. Designed with a sleek, modern aesthetic, the site captures the essence of the Sanlorenzo 500EXP’s bold yet elegant personality. High-quality imagery, engaging video content, and an intuitive user interface ensure that visitors are instantly transported aboard this extraordinary vessel.

Showcasing Performance, Comfort, and Adventure

As an explorer yacht, Amika is built for adventure, offering the perfect blend of performance, endurance, and luxury. The website brings these elements to life through detailed specifications, deck plans, and an in-depth look at her standout features, including her expansive aft deck for toy and tender storage, ice-class hull, and sophisticated interiors.

Beyond technical excellence, Amika is designed to offer supreme comfort in the most remote corners of the world. The website highlights her refined interior spaces, accommodating guests in luxurious staterooms with top-tier amenities, while the crew’s dedication to world-class service is brought to the forefront.

Seamless User Experience & Charter Inquiry Integration

A key focus of the website’s development was to provide an effortless and engaging user experience. The Agency has ensured that visitors can easily navigate Amika’s world, whether they’re browsing her specifications, viewing destination inspirations, or making a charter inquiry. The platform seamlessly integrates contact options, allowing potential guests to connect with the charter team in just a few clicks.

Setting a New Standard for Yachting Digital Presence

With the launch of Amika’s website, The Agency continues to set new standards in the digital representation of luxury yachts. By combining innovative design, compelling content, and an intuitive user experience, we ensure that Amika’s online presence is as remarkable as the yacht herself.

Explore Amika’s world of luxury and adventure today

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