In a significant stride for luxury maritime branding, Monaco-based boutique firm The Agency (t-agency.fr) has unveiled its latest collaboration with Outer Reef Yachts, spotlighting the launch of the 540 Adventure and the first in-build images of the 780 Adventure. This partnership underscores The Agency’s prowess in crafting compelling narratives and visual identities within the yachting sector.
The newly introduced 540 Adventure, a 17.2-meter fiberglass yacht, is engineered for long-range and coastal cruising. Designed in collaboration with Bernd Weel Design, Studio Delta Naval Architects, and Julian Moore Design, it boasts a 2,000-nautical-mile range at economical speeds and carries a CE Category A Unlimited Ocean certification. The yacht’s layout includes three cabins, a full-beam midship master suite, and optional crew quarters, catering to a diverse range of owners—from first-time cruisers to seasoned yachtsmen seeking a manageable yet capable vessel.
Complementing this launch, The Agency has also facilitated the release of the first in-build images of the 780 Adventure, a 24-meter steel explorer yacht currently under construction in the Netherlands. This vessel represents Outer Reef’s commitment to robust, long-range cruising capabilities, featuring a high-volume design, superior build quality, and exceptional stability. With customizable interiors offering up to five staterooms and accommodations for tenders and jet skis, the 780 Adventure is poised to deliver unparalleled experiences for adventurous owners.
The Agency’s strategic communication efforts have garnered attention from prestigious publications such as SuperYacht Times, which highlighted the unveiling of the 780 Adventure’s in-build images. This media coverage amplifies Outer Reef’s presence in the luxury yacht market and reinforces The Agency’s role as a key player in luxury branding and digital storytelling.
Through this collaboration, The Agency continues to demonstrate its expertise in aligning brand narratives with visual excellence, solidifying its position as a leader in luxury digital marketing within the yachting industry.
