The Agency, a Monaco-based luxury digital firm renowned for its expertise in the yachting sector, collaborated with Outer Reef Yachts to craft a compelling new logo for their Adventure Series. Drawing from their deep understanding of the luxury maritime market, The Agency designed a visual identity that encapsulates the spirit of exploration and resilience inherent in Outer Reef’s steel-hulled explorer yachts. This branding initiative aligns with Outer Reef’s strategic expansion into the European market, marked by their merger with Dutch shipyard Lynx Yachts and the introduction of models like the 780 and 540 Adventure, both featuring Dutch design and engineering. The new logo serves as a bold emblem of Outer Reef’s commitment to innovation and adventure, resonating with a new generation of yacht owners seeking unparalleled experiences at sea.
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