In 2021, the average time on the market for a superyacht was 550+ days, according to data from SuperYacht Times. The Agency works hand in hand with brokerage houses to reduce that time on the market to the minimum, but some yachts require specific attention. Whether it’s a demanding owner that asks nothing but the best or a very unique vessel to market, our consultants have developed strategies to improve yacht marketing for brokers.
It all starts with the creation of proper marketing content. The photoshoot of the yacht is paramount to market the vessel properly. Our photographers have experience on dozens of yachts, creating unique content for the largest brokerage houses in the world. They will provide you with aerial, lifestyle and interior photos and videos, with edits to fit social media. Our copywriters can also assist a broker in writing the specifications of the yacht to journalistic standards. Our designers will also create for the brokers all the sales materials required for such a vessel, including brochure & specifications, broker friendly and branded.
Once the content is created we start building a dedicated website that will be used as an online brochure for the yacht and a lead generation tool. The website offers independent pages, one broker friendly, ideal for other brokers to promote the yacht to their clients in the utmost fashion, within one simple link. The second branded one can be used to introduce the yacht to the house clients and advertising.
Introducing the yacht to new potential clients means digital marketing. Your clients are currently on the market searching for their next yacht, most likely using all the tools at their disposal. To undercut your competition, we advertise your yacht before the prospect reaches busy platforms such as YachtWorld. Using Google ads we can present your yacht directly to users searching for such a vessel. Targeting keywords by type (explorer, sailing, catamaran etc), size, make and model, we drive quality traffic to the yacht’s website, that converts into leads.
Don’t hesitate to get in touch with our consultants to get more information on these services and start pushing your CAs forward.
