Generative engine optimisation for yacht brokers, shipyards, estate agents and aviation operators: how ChatGPT, Claude, Gemini, Perplexity and Google’s AI Overviews answer your buyers, and how to be the name they give.
Be the name the answer gives.
More and more buyers start with a question rather than a search: which yard builds the right 40-metre explorer, who charters in the Cyclades in July, which jet suits a family of six. ChatGPT, Claude, Gemini, Perplexity and Google’s AI Overviews answer with a handful of names. Generative engine optimisation is the work of making sure yours is one of them.
We start by asking those questions ourselves, in your markets and languages, and recording who the answers name and which sources they cite. Then we give the models what they need to cite you: pages that answer buyers’ questions directly, schema markup they can read, and mentions in the press, directories and reviews they trust.
Four times more leads from AI in a year.
For TWW Yachts, enquiries that came through an AI assistant rose from 12 in 2025 to 51 in 2026 to November, on a website we built and optimise for search.
Built on the same foundations as SEO.
AI assistants lean on the pages search engines already rank and the sources they already trust. The structured, well-linked sites we build for search are the starting point, and GEO takes them the rest of the way.
What AI tells your buyers today.
Giving the models a reason to name you.
Four parts of one job: being the name the answer gives.
What AI tells your buyers today.
Pages that answer the question directly.
Mentioned where the models look.
Your share of the answers, month by month.
Ask ChatGPT where to charter a yacht this summer. Does it name you?
Tell us what your buyers ask.
Seven days a week, we aim to reply within 24 hours.
Recent search work
