Head Consultant

Combining his marketing studies with jobs on yachts during the summer, Nicolas has always been passionate about yachting. His first step into the yachting world was in Seattle where he worked as a marketing intern at a brokerage, and soon after as a yachting journalist/social media influencer, where he created a community of 100k+ on Facebook and generated over 500k monthly visits to his website. Following a journey in Alaska as second on a sailing superyacht, he continued his career in Fort Lauderdale, with one of the largest US brokerage companies. After graduating from KEDGE BS & The University of Chile with two masters degrees, he moved to the cradle of yachting, Monaco. Here he joined a digital marketing agency and worked with many of the largest European brokerage houses. To further this experience, he took an opportunity to work closely with the Dutch yachting community at SuperYacht Times, in Amsterdam. After contributing to the rapid expansion of the now leading yachting publication, he returned to the South of France.

Nicolas' Projects

Nicolas Saugnac, the head consultant of The Agency, has been instrumental in revolutionizing the digital marketing landscape for an elite clientele. His strategic vision and unparalleled expertise have been pivotal in elevating the digital presence of prestigious clients such as TWW, FGI, and SeaNet. For TWW, Nicolas led a comprehensive digital marketing overhaul, seamlessly integrating cutting-edge strategies across web design, social media, and online advertising to significantly enhance their online influence in the luxury yacht brokerage industry. In his work with FGI, he again showcased his ability to craft and execute a holistic digital marketing strategy, resulting in a substantial increase in brand visibility and customer engagement for the renowned financial group. With SeaNet, Nicolas’s leadership in all aspects of digital marketing transformed their online identity, driving robust growth and establishing them as a leader in the luxury fractional yacht ownership market. Under Nicolas’s guidance, each of these projects not only achieved remarkable digital success but also set new standards in digital marketing excellence within their respective high-end sectors.

SuperYacht Times

Increasing the online traffic of one of the main yachting media by 300% YoY


Crafting the entire digital marketing strategy for the brokerage house TWW in Monaco

FGI Yacht Group

Building a fully integrated digital marketing solution for a brand new company


A complete marketing service encompassing all digital channels.

ACP Surveyors

ACP Surveyors

Creation of a local marketing strategy contributing to direct lead generation.

Lynx Yachts

New website creation, social media management and digital marketing for a Dutch Shipyard

Contact Nicolas