{"id":5386,"date":"2025-09-09T17:15:46","date_gmt":"2025-09-09T16:15:46","guid":{"rendered":"https:\/\/t-agency.fr\/blog\/prouver-la-valeur-du-numerique-dans-un-marche-en-mutation\/"},"modified":"2025-09-09T17:23:58","modified_gmt":"2025-09-09T16:23:58","slug":"prouver-la-valeur-du-numerique-dans-un-marche-en-mutation","status":"publish","type":"post","link":"https:\/\/t-agency.fr\/fr\/blog\/prouver-la-valeur-du-numerique-dans-un-marche-en-mutation\/","title":{"rendered":"Prouver la valeur du num\u00e9rique dans un march\u00e9 en mutation"},"content":{"rendered":"\n<p>Dans une r\u00e9cente interview accord\u00e9e \u00e0 <em>Superyacht Times<\/em>, David Westwood, directeur g\u00e9n\u00e9ral de TWW Yachts, a fait part de son point de vue sur les r\u00e9alit\u00e9s du march\u00e9 actuel des superyachts. Alors que de nombreux acteurs du secteur continuent de parler d&rsquo;un ralentissement, TWW a enregistr\u00e9 une augmentation de la g\u00e9n\u00e9ration de leads et des taux de conversion plus \u00e9lev\u00e9s, ce qui montre clairement que sa strat\u00e9gie \u00e0 long terme porte ses fruits.<\/p>\n\n<p>La cl\u00e9, comme l&rsquo;a not\u00e9 M. Westwood, a \u00e9t\u00e9 l&rsquo;<strong>approche num\u00e9rique de<\/strong> TWW. \u00c0 une \u00e9poque o\u00f9 une grande partie du secteur s&rsquo;appuyait sur les canaux traditionnels, TWW a pris la d\u00e9cision d\u00e9lib\u00e9r\u00e9e d&rsquo;investir massivement dans le r\u00e9f\u00e9rencement et dans une solide infrastructure de marketing num\u00e9rique. Cet engagement donne aujourd&rsquo;hui des r\u00e9sultats mesurables, m\u00eame si l&rsquo;incertitude mondiale continue de peser sur le march\u00e9 au sens large.  <\/p>\n\n<p>\u00c0 The Agency, nous sommes fiers de soutenir cette strat\u00e9gie en supervisant toutes les activit\u00e9s de r\u00e9f\u00e9rencement pour le site web de TWW. Leur succ\u00e8s souligne ce que nous croyons depuis longtemps : dans un march\u00e9 confront\u00e9 \u00e0 des vents contraires, le <strong>num\u00e9rique n&rsquo;est pas seulement un outil &#8211; c&rsquo;est l&rsquo;investissement le plus puissant qu&rsquo;une entreprise de navigation de plaisance puisse faire<\/strong>. <\/p>\n\n<p>Voici l&rsquo;<a href=\"https:\/\/www.superyachttimes.com\/yacht-news\/david-westwood-on-the-shifting-superyacht-market\">article complet.<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans une r\u00e9cente interview accord\u00e9e \u00e0 Superyacht Times, David Westwood, directeur g\u00e9n\u00e9ral de TWW Yachts, a fait part de son point de vue sur les r\u00e9alit\u00e9s du march\u00e9 actuel des superyachts.<\/p>\n","protected":false},"author":2,"featured_media":5384,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-5386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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