{"id":3743,"date":"2023-09-27T13:17:00","date_gmt":"2023-09-27T12:17:00","guid":{"rendered":"https:\/\/t-agency.fr\/blog\/cas-dentreprise-tww-yachts\/"},"modified":"2024-02-26T10:39:40","modified_gmt":"2024-02-26T10:39:40","slug":"cas-dentreprise-tww-yachts","status":"publish","type":"post","link":"https:\/\/t-agency.fr\/fr\/blog\/cas-dentreprise-tww-yachts\/","title":{"rendered":"Cas d’entreprise : TWW Yachts"},"content":{"rendered":"\n

Objectif :<\/strong> Renforcer la pr\u00e9sence num\u00e9rique de TWW Yachts, en stimulant les ventes et les locations gr\u00e2ce \u00e0 des strat\u00e9gies de marketing num\u00e9rique compl\u00e8tes.<\/p>\n\n

Contexte et d\u00e9fi :<\/strong> TWW Yachts, un acteur de premier plan dans l’industrie du yachting, cherchait \u00e0 am\u00e9liorer son empreinte num\u00e9rique afin d’augmenter les ventes et les signatures de contrats de location. L’agence a \u00e9t\u00e9 charg\u00e9e de cr\u00e9er et de mettre en \u0153uvre une strat\u00e9gie holistique de marketing num\u00e9rique englobant le d\u00e9veloppement de sites web, le marketing par moteur de recherche (SEM) et la gestion des m\u00e9dias sociaux.<\/p>\n\n

Solutions mises en \u0153uvre :<\/strong><\/p>\n\n

    \n
  1. D\u00e9veloppement du site web :<\/strong> L’agence a cr\u00e9\u00e9 un site web sophistiqu\u00e9 et visuellement attrayant pour TWW Yachts, mettant l’accent sur la facilit\u00e9 de navigation et pr\u00e9sentant leur flotte luxueuse.<\/li>\n\n\n\n
  2. Marketing sur les moteurs de recherche (SEM) :<\/strong> Une solide strat\u00e9gie de marketing par moteur de recherche a \u00e9t\u00e9 mise en \u0153uvre, ciblant les personnes fortun\u00e9es int\u00e9ress\u00e9es par l’achat et l’affr\u00e8tement de yachts. La strat\u00e9gie comprenait \u00e0 la fois des tactiques de r\u00e9f\u00e9rencement et de la publicit\u00e9 payante pour maximiser la visibilit\u00e9.<\/li>\n\n\n\n
  3. Gestion des m\u00e9dias sociaux :<\/strong> L’agence a g\u00e9r\u00e9 les canaux de m\u00e9dias sociaux de TWW Yachts, en cr\u00e9ant un contenu attrayant qui mettait en valeur le luxe et l’exclusivit\u00e9 de leurs offres, et en s’engageant aupr\u00e8s de clients potentiels et d’influenceurs de la communaut\u00e9 du yachting.<\/li>\n<\/ol>\n\n

    R\u00e9sultats :<\/strong><\/p>\n\n

      \n
    • Les efforts de marketing num\u00e9rique ont abouti \u00e0 la vente d’un superyacht explorateur de 50 m et d’un Riva 88′, ainsi que d’un yacht explorateur de 110′, directement attribu\u00e9s aux strat\u00e9gies de marketing num\u00e9rique.<\/li>\n\n\n\n
    • La valeur moyenne des ventes de ces transactions a largement d\u00e9pass\u00e9 l’investissement dans le marketing num\u00e9rique, garantissant un retour sur investissement tr\u00e8s positif.<\/li>\n\n\n\n
    • En outre, TWW Yachts a enregistr\u00e9 une augmentation des r\u00e9servations de charter et de nouveaux accords centraux (AC), y compris un voilier de 2 millions de dollars, ce qui a encore amplifi\u00e9 sa pr\u00e9sence sur le march\u00e9 et son chiffre d’affaires.<\/li>\n<\/ul>\n\n

      Conclusion :<\/strong> L’approche globale du marketing num\u00e9rique adopt\u00e9e par The Agency pour TWW Yachts a donn\u00e9 des r\u00e9sultats exceptionnels. La synergie d’un site web optimis\u00e9, d’un SEM strat\u00e9gique et d’un contenu de m\u00e9dias sociaux engageant a non seulement facilit\u00e9 des ventes significatives de yachts, mais a \u00e9galement am\u00e9lior\u00e9 les activit\u00e9s de charter et le portefeuille de CA de l’entreprise. Ce cas illustre l’impact d’un marketing num\u00e9rique bien \u00e9quilibr\u00e9 dans le secteur des yachts de luxe et met en \u00e9vidence la comp\u00e9tence de The Agency \u00e0 fournir des r\u00e9sultats commerciaux tangibles qui d\u00e9passent de loin les investissements initiaux.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Au fil des ann\u00e9es de collaboration, TWW et The Agency ont connu un grand succ\u00e8s avec d’importantes ventes de superyachts directement attribu\u00e9es aux strat\u00e9gies de marketing num\u00e9rique.<\/p>\n","protected":false},"author":2,"featured_media":3575,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,10,9],"tags":[26],"class_list":["post-3743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem","category-social-media","category-website-design","tag-business-case"],"acf":[],"yoast_head":"\nCas d'entreprise : TWW Yachts - The Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/t-agency.fr\/fr\/blog\/cas-dentreprise-tww-yachts\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cas d'entreprise : TWW Yachts - The Agency\" \/>\n<meta property=\"og:description\" content=\"Au fil des ann\u00e9es de collaboration, TWW et The Agency ont connu un grand succ\u00e8s avec d'importantes ventes de superyachts directement attribu\u00e9es aux strat\u00e9gies de marketing num\u00e9rique.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/t-agency.fr\/fr\/blog\/cas-dentreprise-tww-yachts\/\" \/>\n<meta property=\"og:site_name\" content=\"The Agency\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-27T12:17:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-26T10:39:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/t-agency.fr\/wp-content\/uploads\/2023\/11\/MY-Grey-by-TWW-Yachts-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nicolas Saugnac\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nicolas Saugnac\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/t-agency.fr\\\/fr\\\/blog\\\/cas-dentreprise-tww-yachts\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/t-agency.fr\\\/fr\\\/blog\\\/cas-dentreprise-tww-yachts\\\/\"},\"author\":{\"name\":\"Nicolas Saugnac\",\"@id\":\"https:\\\/\\\/t-agency.fr\\\/fr\\\/#\\\/schema\\\/person\\\/0a380afa06399420bade1d966cf290d5\"},\"headline\":\"Cas d’entreprise : TWW Yachts\",\"datePublished\":\"2023-09-27T12:17:00+00:00\",\"dateModified\":\"2024-02-26T10:39:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/t-agency.fr\\\/fr\\\/blog\\\/cas-dentreprise-tww-yachts\\\/\"},\"wordCount\":484,\"publisher\":{\"@id\":\"https:\\\/\\\/t-agency.fr\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/t-agency.fr\\\/fr\\\/blog\\\/cas-dentreprise-tww-yachts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/t-agency.fr\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/MY-Grey-by-TWW-Yachts.jpg\",\"keywords\":[\"Business Case\"],\"articleSection\":[\"SEM\",\"Social Media\",\"Website Design\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/t-agency.fr\\\/fr\\\/blog\\\/cas-dentreprise-tww-yachts\\\/\",\"url\":\"https:\\\/\\\/t-agency.fr\\\/fr\\\/blog\\\/cas-dentreprise-tww-yachts\\\/\",\"name\":\"Cas d'entreprise : TWW Yachts - The Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/t-agency.fr\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/t-agency.fr\\\/fr\\\/blog\\\/cas-dentreprise-tww-yachts\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/t-agency.fr\\\/fr\\\/blog\\\/cas-dentreprise-tww-yachts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/t-agency.fr\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/MY-Grey-by-TWW-Yachts.jpg\",\"datePublished\":\"2023-09-27T12:17:00+00:00\",\"dateModified\":\"2024-02-26T10:39:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/t-agency.fr\\\/fr\\\/blog\\\/cas-dentreprise-tww-yachts\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/t-agency.fr\\\/fr\\\/blog\\\/cas-dentreprise-tww-yachts\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/t-agency.fr\\\/fr\\\/blog\\\/cas-dentreprise-tww-yachts\\\/#primaryimage\",\"url\":\"https:\\\/\\\/t-agency.fr\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/MY-Grey-by-TWW-Yachts.jpg\",\"contentUrl\":\"https:\\\/\\\/t-agency.fr\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/MY-Grey-by-TWW-Yachts.jpg\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/t-agency.fr\\\/fr\\\/blog\\\/cas-dentreprise-tww-yachts\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/t-agency.fr\\\/fr\\\/lagence\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cas d’entreprise : TWW Yachts\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/t-agency.fr\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/t-agency.fr\\\/fr\\\/\",\"name\":\"The Agency\",\"description\":\"Yacht Marketing Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/t-agency.fr\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/t-agency.fr\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/t-agency.fr\\\/fr\\\/#organization\",\"name\":\"The Agency\",\"url\":\"https:\\\/\\\/t-agency.fr\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/t-agency.fr\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/t-agency.fr\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/t_agency__full_logo.png\",\"contentUrl\":\"https:\\\/\\\/t-agency.fr\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/t_agency__full_logo.png\",\"width\":2708,\"height\":1445,\"caption\":\"The Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/t-agency.fr\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/t-agency.fr\\\/fr\\\/#\\\/schema\\\/person\\\/0a380afa06399420bade1d966cf290d5\",\"name\":\"Nicolas Saugnac\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/de6b6164c7a7e2c38b87b2ecbcf114e9691f339cc631fe27f1e271ed9451b904?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/de6b6164c7a7e2c38b87b2ecbcf114e9691f339cc631fe27f1e271ed9451b904?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/de6b6164c7a7e2c38b87b2ecbcf114e9691f339cc631fe27f1e271ed9451b904?s=96&d=mm&r=g\",\"caption\":\"Nicolas Saugnac\"},\"url\":\"https:\\\/\\\/t-agency.fr\\\/fr\\\/blog\\\/author\\\/nicolas\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cas d'entreprise : TWW Yachts - The Agency","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/t-agency.fr\/fr\/blog\/cas-dentreprise-tww-yachts\/","og_locale":"fr_FR","og_type":"article","og_title":"Cas d'entreprise : TWW Yachts - The Agency","og_description":"Au fil des ann\u00e9es de collaboration, TWW et The Agency ont connu un grand succ\u00e8s avec d'importantes ventes de superyachts directement attribu\u00e9es aux strat\u00e9gies de marketing num\u00e9rique.","og_url":"https:\/\/t-agency.fr\/fr\/blog\/cas-dentreprise-tww-yachts\/","og_site_name":"The Agency","article_published_time":"2023-09-27T12:17:00+00:00","article_modified_time":"2024-02-26T10:39:40+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/t-agency.fr\/wp-content\/uploads\/2023\/11\/MY-Grey-by-TWW-Yachts-1024x683.jpg","type":"image\/jpeg"}],"author":"Nicolas Saugnac","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Nicolas Saugnac","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/t-agency.fr\/fr\/blog\/cas-dentreprise-tww-yachts\/#article","isPartOf":{"@id":"https:\/\/t-agency.fr\/fr\/blog\/cas-dentreprise-tww-yachts\/"},"author":{"name":"Nicolas Saugnac","@id":"https:\/\/t-agency.fr\/fr\/#\/schema\/person\/0a380afa06399420bade1d966cf290d5"},"headline":"Cas d’entreprise : TWW Yachts","datePublished":"2023-09-27T12:17:00+00:00","dateModified":"2024-02-26T10:39:40+00:00","mainEntityOfPage":{"@id":"https:\/\/t-agency.fr\/fr\/blog\/cas-dentreprise-tww-yachts\/"},"wordCount":484,"publisher":{"@id":"https:\/\/t-agency.fr\/fr\/#organization"},"image":{"@id":"https:\/\/t-agency.fr\/fr\/blog\/cas-dentreprise-tww-yachts\/#primaryimage"},"thumbnailUrl":"https:\/\/t-agency.fr\/wp-content\/uploads\/2023\/11\/MY-Grey-by-TWW-Yachts.jpg","keywords":["Business Case"],"articleSection":["SEM","Social Media","Website Design"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/t-agency.fr\/fr\/blog\/cas-dentreprise-tww-yachts\/","url":"https:\/\/t-agency.fr\/fr\/blog\/cas-dentreprise-tww-yachts\/","name":"Cas d'entreprise : TWW Yachts - The Agency","isPartOf":{"@id":"https:\/\/t-agency.fr\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/t-agency.fr\/fr\/blog\/cas-dentreprise-tww-yachts\/#primaryimage"},"image":{"@id":"https:\/\/t-agency.fr\/fr\/blog\/cas-dentreprise-tww-yachts\/#primaryimage"},"thumbnailUrl":"https:\/\/t-agency.fr\/wp-content\/uploads\/2023\/11\/MY-Grey-by-TWW-Yachts.jpg","datePublished":"2023-09-27T12:17:00+00:00","dateModified":"2024-02-26T10:39:40+00:00","breadcrumb":{"@id":"https:\/\/t-agency.fr\/fr\/blog\/cas-dentreprise-tww-yachts\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/t-agency.fr\/fr\/blog\/cas-dentreprise-tww-yachts\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/t-agency.fr\/fr\/blog\/cas-dentreprise-tww-yachts\/#primaryimage","url":"https:\/\/t-agency.fr\/wp-content\/uploads\/2023\/11\/MY-Grey-by-TWW-Yachts.jpg","contentUrl":"https:\/\/t-agency.fr\/wp-content\/uploads\/2023\/11\/MY-Grey-by-TWW-Yachts.jpg","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/t-agency.fr\/fr\/blog\/cas-dentreprise-tww-yachts\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/t-agency.fr\/fr\/lagence\/"},{"@type":"ListItem","position":2,"name":"Cas d’entreprise : TWW Yachts"}]},{"@type":"WebSite","@id":"https:\/\/t-agency.fr\/fr\/#website","url":"https:\/\/t-agency.fr\/fr\/","name":"The Agency","description":"Yacht Marketing Agency","publisher":{"@id":"https:\/\/t-agency.fr\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/t-agency.fr\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/t-agency.fr\/fr\/#organization","name":"The Agency","url":"https:\/\/t-agency.fr\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/t-agency.fr\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/t-agency.fr\/wp-content\/uploads\/2021\/07\/t_agency__full_logo.png","contentUrl":"https:\/\/t-agency.fr\/wp-content\/uploads\/2021\/07\/t_agency__full_logo.png","width":2708,"height":1445,"caption":"The Agency"},"image":{"@id":"https:\/\/t-agency.fr\/fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/t-agency.fr\/fr\/#\/schema\/person\/0a380afa06399420bade1d966cf290d5","name":"Nicolas Saugnac","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/de6b6164c7a7e2c38b87b2ecbcf114e9691f339cc631fe27f1e271ed9451b904?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/de6b6164c7a7e2c38b87b2ecbcf114e9691f339cc631fe27f1e271ed9451b904?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/de6b6164c7a7e2c38b87b2ecbcf114e9691f339cc631fe27f1e271ed9451b904?s=96&d=mm&r=g","caption":"Nicolas Saugnac"},"url":"https:\/\/t-agency.fr\/fr\/blog\/author\/nicolas\/"}]}},"_links":{"self":[{"href":"https:\/\/t-agency.fr\/fr\/wp-json\/wp\/v2\/posts\/3743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/t-agency.fr\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/t-agency.fr\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/t-agency.fr\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/t-agency.fr\/fr\/wp-json\/wp\/v2\/comments?post=3743"}],"version-history":[{"count":3,"href":"https:\/\/t-agency.fr\/fr\/wp-json\/wp\/v2\/posts\/3743\/revisions"}],"predecessor-version":[{"id":3773,"href":"https:\/\/t-agency.fr\/fr\/wp-json\/wp\/v2\/posts\/3743\/revisions\/3773"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/t-agency.fr\/fr\/wp-json\/wp\/v2\/media\/3575"}],"wp:attachment":[{"href":"https:\/\/t-agency.fr\/fr\/wp-json\/wp\/v2\/media?parent=3743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/t-agency.fr\/fr\/wp-json\/wp\/v2\/categories?post=3743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/t-agency.fr\/fr\/wp-json\/wp\/v2\/tags?post=3743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}