One of the largest superyachts for charter in the world required some top level digital marketing to promote the yacht to both charter brokers and prospects. The managegement of a broker friendly website was needed and social media requiered to be developed.
Management of a Broker Friendly Website
Consolidating the online presence of a Superyacht
The Agency consolidated the content of the newly built website for Eminence. Multiple internal articles were created and the content regarding the destinations was developed. The backlinking profile of the yacht has been reinforced thanks to citation building, improving the SEO of the site and its visibility.
Targeted Social Media Management
Reaching only UHNWI & Yacht Charterers
Engage with those who matter The Agency created a four thousand strong following audience for Eminence, including multiple yacht owners, charterers and brokers. Reaching the 1,000 follower milestone took slightly under three months, using almost exclusively the photographs from the main shoot. The account has seen strong interactions with notable superyacht owners and charterers, such as Mark Robba, the owner of a 51m superyacht. We have generated interest from charter brokers. Influencers have organically shared information about the superyacht, including SuperYacht Times and The Yacht Guy.
Eminence Instagram reached 1500+ highly qualified followers, including yacht owners, managers, charterers, with an engagement rate of over 20% per post.