One of the leading yachting YouTube channel, Yachts for Sale reach millions of viewers monthly, introducing them to the world of superyachts. Created by David Sea,l a broker from Northrop & Johnson, the channel is followed closely by most of the industry and owners. The channel needed a complete redesign of the website, the creation of a new newsletter and the migration of the domain.
Creation of a blog with an ecommerce integration
The solution provided by The Agency was the integration of Elementor on the website to facilitate the redesign. Multiple template blocks were created and used across the site as well as new headers and footers. A newsletter pop-up and shop pop up were installed as requested. The creation of a “yachts for sale” section was operated with the addition of all the contents. The domain migration was operated smoothly. Google Analytics was also installed for the first time on the channel’s site.
Communicate on niche content to a specific audience
A new design was introduced to the newsletter fitting the overall graphic chart of the channel. The audiences were cleaned, the pop-up and subscription solutions were integrated on the new website. The first and second newsletters were sent by The Agency and were very well received with an opening rate of over 40%.